Dr P R Datta
Dr P R Datta, Chartered Marketer
Executive Chair, Academy of Business and Retail Management, London
Lead Consultant, Centre for Innovative Leadership Navigation, UK
Editor-in-chief, Journal of Business and Retail Management Research (JBRMR)
Dr Datta has earned his Master of Science in Plasma Physics from Moscow, Russia, an MBA from England and MSc in marketing from Glamorgan University (UK) and PhD in Marketing from UK. He is a Chartered Marketer, fellow of the Chartered Management Institute (CMI) and member of various professional bodies including European Academy of Marketing, British Academy of Management, Academy of International Business Studies, and European association for Evolutionary Political Economy, Chartered Institute of Marketing.
Currently Dr. Datta is holding the position of Executive Chairman of The Academy of Business & Retail Management Research-UK, and Editor in Chief of the Journal of Business and Retail Management Research (JBRMR) -A SCOPUS Indexed & SCIMAGO ranked peer reviewed academic journal published from UK and lead consultant of the Centre for Innovative Leadership Navigation, UK; Editorial advisor- International Journal of Technology and Management Research (IJTMR), Ghana; Member of editorial board: Gumbad Business Review (an international Business Journal on Business & Management), India, Member of Editorial Board: International Journal of Contemporary research in Management & Social Sciences, India
He has worked as a consultant with a wide range of nationals and international organisation and designed appropriate marketing systems in various manufacturing and FMCG industries in Bangladesh, India, Srilanka, Pakistan, Nepal, Nigeria, Tanzania and UK. He continues to work with a wide range of marketing and business areas including retailing, CRM, customer loyalty, trust and commitment, branding, developing and implementing marketing strategies.
Dr. Datta has published extensively in various international referred journal and conference proceeding and few of his publication were received favourable attention by the business and management scholar.
Participation as aTrack Chair and Key note speaker at Interntional conferences since 2015
Recent Media Appearance, Interviews
1. Talk Show on ATN News (a prominent Bangladeshi TV channel), Retailing: Challenges and Opportunities in Bangladesh, aired on 20th December 2016. For further details: https://www.youtube.com/watch?v=EeiBrjcNRf0
2. Interviews on ETV (Most viewed Bangladeshi Channel in Bangladesh, Probashe Bangladesh focused on outsourcing and retail dynamics, aired on 17th December 2016
3. Talk show on Challenges & Responses: Bangladeshi Female Entrepreneurs in the UK, aired on NTV, a community TV channel in UK on 23rd November 2015
4. Talk show on Challenges for caterers, aired on 26th October 2015 at 3.30-4.30 on NTV, a community TV channel in UK
Countries travelled: Albania, Afghanistan, Armenia, Australia, Belarussia, Bulgaria, Croatia, Cameroon, Canada, Czech Republic, China, Cyprus, Estonia, Germany, Ghana, France, Hong Kong, Latvia, Lithuania, France, India, Italy, Kenya, Kazakhstan, Kosovo, Malaysia, Mauritius, Montenegro, Mongolia,Nepal, Nigeria, Netherland, Pakistan, Poland, Philippines, Russia, Romania, Singapore, Sri Lanka, Switzerland, Ukraine, Uzbekistan, Thailand, Tanzania, Turkey, UAE, USA